Hunter & gatherer of relevancies, adjacencies & connections.
Enthusiast. Emoter. Energizer. Potent, yet small to the naked eye.
The big picture is essential to forward movement, yet there is incredible beauty in the details.
A light touch on the tiller, an even keel, & a watchful eye on the horizon.
Alright. Alright. Alright.
It’s no surprise that, as humans, we like things in sets of three: “Goldilocks and the Three Bears.” Gold, Silver & Bronze. “So, three guys walk into a bar…” We consider it a winning streak after the third win. And we breathe a sigh of relief after the third “bad” thing happens. But what’s really surprising is a new research study that shows that when it comes to the art of persuasion – or manipulation if you prefer – whether you’re selling shampoo, cereal, restaurants or politicians three claims is not only the magic number – it’s the tipping point. Jam in a fourth and you risk making your audience skeptical of all your claims.
So, have you seen the latest hospital commercial?
It opens with a doctor and a patient, sitting inside a hospital room. The doctor is speaking, while holding a device. The patient nods in agreement. A voice over describes the brand new technology the hospital offers to treat a condition. We cut back to the patient who’s now smiling. Finally, the logo and tagline fade up.
Mangos Wins Aster Awards in Several Categories
Mangos has been honored with nine Aster Awards, a prestigious competition that judges healthcare advertising from around the world. The agency’s winning work spans a variety of categories including TV, radio, digital banner ads, billboards and branding.
Mangos Wins Telly Award for Children’s Hospital Campaign
Mangos' campaign for Lehigh Valley Health Network’s Children’s Hospital has been recognized with a Silver in the 35th Annual Telly Awards. The campaign has also won Best of Show in both the Healthcare Advertising Awards and the ADDY Awards, among several other awards this year.
Mangos Wins Best of Show in Healthcare Advertising Awards
Mangos has continued success in 2014, bringing home 16 awards in the 31st Annual Healthcare Advertising Awards, including Best of Show.
Unleash the masses: Crowdsourcing in Higher Ed.
Usually we think of crowds as being chaotic and rowdy. But crowds with a defined purpose can be influential, persuasive, and when given the appropriate tools and framework, a very successful advertiser for an organization. How you ask? The model is called crowdsourcing.
Mangos Wins Best of Television at 2014 Philadelphia ADDY Awards
Philadelphia ad agency has a successful start to the 2014 award season, bringing home Best of Television, among several others at the Philadelphia ADDY and Art Directors’ Club awards shows.
Mangos taps internal talent to lead its new media program.
We are pleased to announce the promotion of Brooke (Clifton) DeLuise to New Media Director.
Through a child's eyes.
Our Children's Hospital campaign for Lehigh Valley Health Network was recently featured in Lehigh Valley Business. We are proud to work with such a great organization, and honored to have the work so well-received and recognized by the community.
© 2014 Mangos